School is always in session with our sexy schoolgirl costumes. When you're feeling naughty and need a little discipline, give your man the fantasy of getting the good girl to go bad. Tempt him with the forbidden fruit. The teen in uniform, which hints at purity and sweetness, is a fantasy for many men and the thought of innocent girl doing something naughty is a big turn on. Or perhaps the uniform reminds men of their first love, or lust, at a time when they were too immature and inexperienced to act on it. Acting it out with a grown woman is a safe way to indulge that fantasy. Woman like to don the attire because it makes them feel younger and brings them back to a simpler time, except now as woman they are more mature and can be provocative in ways that a teen cannot.
Perhaps men are programmed to be attracted to younger, fertile women because the schoolgirl fantasy is one that has been around for a longtime. The most famous story is “Lolita,” written and published in the mid-50s and later made into several movies. Brittany Spears profited from this fancy early in her career when she made the video for "...Baby One More Time." Dressed in a uniform, she portrays a student from a Catholic school who watches her love interest from afar.